|
ABOUT
|
|
IMPACT
|
|
KEY STATISTICS
|
|
STEERING COMMITTEE
|
|
MEDIA COVERAGE
|
|
ABOUT
|
In 2023, leading up to the 6th World Parkinson Congress, the WPC teamed up with the Associació Catalana per al Parkinson (Catalan Parkinson’s Association) and the Barcelona Turisme Convention Bureau to launch the Parkinson Ready Barcelona program. More than 160,000 people live in Spain with Parkinson’s, many of whom reside in Barcelona. The city is not only home to many people living with Parkinson’s disease (PD), but also a world-class city that attracts tourists from around the globe via plane, train, cruise ship, and car, and some of those visitors have Parkinson’s.
Parkinson’s disease is a chronic, progressive neurodegenerative disorder, affecting more than 11.8 million people globally and is expected to double by 2040. While Parkinson’s is characterized by tremor, muscle rigidity, slowness of movement, and difficulty with balance, the symptoms are much broader than this with many hidden symptoms that impact quality of life, including depression, fatigue, pain, sleep challenges, and anxiety
To help demystify Parkinson’s, help remove the stigma that is often associated with the disease, and to minimize the stress of traveling while living with PD, the World Parkinson Coalition teamed up with the Associació Catalana per al Parkinson and the Barcelona Turisme Convention Bureau, with support from AbbVie, to offer its “Parkinson Ready” program to the city of Barcelona in the months leading up to the 6th World Parkinson Congress. Read more about the success and impact of this program below.
Download Press Release English
Download Press Release Spanish
Download the Impact Report
Download Program Flyer
|
|
IMPACT
Trainings took place in April, May and June 2023 where more than 300 individuals across a wide range of spaces, including, but not limited to: Catalan Police, Barcelona Police, Fire fighters, Airport security and staff, Hotel staff, taxi drivers, were trained to welcome our delegates living with Parkinson’s.
#MEET4IMPACT, a non-profit organization, that works to transform the business events industry by generating a movement to create positive societal impact with events, was brought in to analyze the impact of the program on the delegates attending our Congress and on those who participated in the training. The full report on the impact can be downloaded below, but a few highlights from the report are that:
• 100% of those trained felt more knowledgeable about Parkinson’s after the training and could list three main Parkinson’s symptoms,
• more than 31% of the individuals trained reported using the information they learned in their workplace with in the first six months, while
• more than 81% reported using the information in their personal lives, and
• more than 90% reported discussing what they learned with their colleagues.
Download the impact report
|
|
KEY STATISTICS
|
Impact Goals
|
|
Improve quality of life
for people living with Parkinson's
disease and their families and
caregivers
|
Transform destinations into a leading region in terms of accessibility and inclusivity
for people with
diverse mobility needs
|
|
Outcomes
|
|
85%
of delegates felt satisfied with their interactions with staff in
public facing roles in the city
|
90%
of delegates felt satisfied with their experience travelling to
and from Barcelona
|
Bespoke training
sessions for
310
trainees from
16
collectives
|
100%
of trainees had a better understanding of
PD after the training, and could accurately list three symptoms of PD when tested
|
|
58%
of delegates
found
it
was easy to navigate the city for
people with Parkinson’s
|
97 Million+
media readership
for
articles
covering
the
Parkinson Ready program
|
Further training
requested for
3,000
police officers
|
|
41%
of delegates
believed
public
taxi
services,
public transportation, and police in Barcelona became more aware of Parkinson's after the Congress.
|
94%
of trainees
agreed
their
workplace
should
offer more trainings like
this
|
|
31%
of trainees
reported applying the knowledge in their work
|
97%
of trainees
found
the
knowledge gained useful in their personal life
|
81%
of trainees had discussed the knowledge gained with
colleagues
|
1,000+
event professionals worldwide
exposed to the program through 11 global presentations
|
|
LIVED EXPERIENCE:
The Parkinson Ready program
highlighted the importance of integrating patient perspectives into care and research.
|
POSITIVE PERCEPTION:
Barcelona was seen as more of an inclusive destination, better able to cater to PWP who live in or visit the city
|
|
|
STEERING COMMITTEE
Eli Pollard, Executive Director, World Parkinson Coalition
Laura Morer, Executive Director, Associació Catalana per al Parkinson
Selma Peláez, PT, Hospital Clínic de Barcelona, Parkinson Ready Trainer
Fulvio Capitanio, Run4PD Founder, Parkinson Ready Trainer
Anna Bueno, Barcelona Turisme Convention Bureau
|
|
MEDIA COVERAGE
There was extraordinary media coverage for this training with more than 97 million potential impressions. The city was very supportive of this unique educational opportunity. Here are just a few of the stories that came out during after the launch of this program.
- Punt Mice
(April 20, 2023): Barcelona Sets an Example of Legacy Management
- Parkinson’s
News
Today
(April 12, 2023): Barcelona training to be fully ‘Parkinson Ready’ and welcoming
- The New
Barcelona
Post
(April 12, 2023): Barcelona Will Train 2,000 Professionals For the World Parkinson Congress
- Europa Press
(April 11, 2023): The World Parkinson Coalition promotes in Barcelona a program to “break myths” of the disease
- La Vanguardia
(April 11, 2023): They form services to attend visitors to the Parkinson’s congress in July
- Gente
(April 11, 2023) The World Parkinson Coalition promotes in Barcelona a program to “break myths” of the disease
- Societat
(April 11, 2023) Barcelona prepares to better care for Parkinsons’ and “break myths” about the disease
- La Vanguardia
(April 11, 2023): 2,000 professionals will be trained to avoid stressful situations in Parkinson’s patients at the sixth World Congress
- RTVE
(April 11, 2023): Renta Campaign 2022 and World Parkinson’s Day
- La Xarxa
(April 11, 2023): 4/11/2023 – Chapter 398
- El Periodico
(April 11, 2023): Barcelona prepares to better address Parkinson’s and “break myths” of the disease
- Ciutat Cuidadora
(April 11, 2023): Barcelona will host the 6th World Parkinson Congress
- Noticiasde
(April 11, 2023): The World Parkinson Coalition promotes in Barcelona a program to “break myths” of the disease
- Area Metropolitan Barcelona
(June 6) El taxi es prepara pel World Parkinson Congress Barcelona
|
|
SUPPORT
The Parkinson Ready Barcelona program was made possible with support from 
|
|
